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The importance of planning carefully your marketing campaign

Nowadays social media is exploding so email marketing may seem a little out-of-style way to reach people. Yet it remains the most powerful marketing instrument that can boost your business exposure creating a strong brand image. This is due to the fact that email marketing is vastly bigger than social media in terms of impact, spending and satisfaction. Moreover, nowadays almost everybody has an email address while not everybody has a Tweeter or a Facebook account so it is likely that you will reach a higher number of prospects and clients using an email marketing strategy.

As it happens with any other strategy, you must plan carefully your email marketing strategy. First of all, you have to set goals in order to measure its success or failure as well as to identify your audience and how often you want to reach it. Moreover, it is important to establish what elements you have to track and to learn how to read and interpret your tracking reports in order to take appropriate measures. Permission-based email list is an essential element of this strategy so you must identify the sources of your email addresses. Apart from this, you have to decide whether or not you will integrate other your emails with other marketing elements and how are you going to measure the success of your campaign. Planning wisely your email marketing campaign is much more rewarding and it definitely ensures a bit of the success of your campaign.