The ideal process of creating emails
Although it might sound a bit crazy, there is an ideal process of creating HTML emails and you should get familiar with it before starting your work. This process virtually minimizes errors and thus streamlines your work flow and helps you achieve better results in a shorter time frame. These are the most important steps of this process:
- Plan your HTML email layout which mainly includes elements such as grids, widths, heights and more.
- Code your layout in HTML Tables and add content to your HTML Table layout.
- Add inline styles to your HTML Table layout and content. However, you can do this wither by hand, which offers total control, or you can create CSS styles withing your file and usePremailer (http://premailer.dialect.ca). This is a dedicated online service that takes CSS styles and puts them insight of paragraphs tags, table data tags, etc.
This process can be follow in each of your projects and it guarantees you better results. However, coding your HTML manually will ensure you that your email looks well in different email clients and we-based email services.