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Newsletter Tutorials & Tips

Introduction

  1. Learning to create HTML newsletters is essential
  2. The importance of exercise files and tutorials when creating HTML emails

Exploring HTML Email

  1. Explore the differences between web pages and HTML emails
  2. The subtleties of HTML email code
  3. Valuable resources for graphic designers
  4. The importance of MIME
  5. The future trends of HTML email

Email Marketing Basics

  1. SPAM - both a burden and an opportunity
  2. Get familiar with CAN - SPAM Act
  3. The importance of planning carefully your marketing campaign
  4. Great content doesn't happen by magic
  5. Dealing with HTML email design challenges
  6. Elements of a HTML email design
  7. Build your list for HTML email campaign

Getting Started with Projects

  1. Creating HTML emails at your own peace and convenience
  2. Things to consider before creating an HTML email
  3. Useful tips for HTML email coding
  4. The ideal process of creating emails

Creating a Single - Column Email Newsletter

  1. Planning your email designs
  2. Coding a single column HTML email
  3. Adding content to your HTML email
  4. How to use CSS styles

Creating a Two - Column Email Newsletter

  1. Planning a HTML two-column email design
  2. How to code two-column HTML email
  3. How to add content within a two-column HTML design
  4. How to add CSS styles

Creating a Multi - Product Email Offer

  1. Planning a multi-column HTML design
  2. Create tables for multi-column email design
  3. How to add copy to a multi-column email design
  4. Dealing with images in multi-column HTML email design
  5. How to add CSS styles

Creating a Plain Text Email

  1. Designing plain text emails
  2. How to create a plain text email

Creating Email Automatically

  1. Automate the creation of your emails
  2. How Wordpress works
  3. Automate emails with Expression Engine
  4. Is Feedburner suitable for your business activity?
  5. Details about FeedBlitz

Testing Email Before Delivery

  1. Confirm you emails display fine in popular email software
  2. Online email testing services

Sending HTML Email

  1. How to select an email delivery service

Dealing with Common Coding Problems

  1. Dealing with layout issues
  2. Solutions for image related problems
  3. Solutions for image related problems in Gmail
  4. Table layout and font problems with Lotus Notes
  5. Typical issues for Outlook
  6. Include video with your content

Conclusion

  1. Conclusion